This is a process in which we make images of our blog posts search engine friendly. This means that we have to use our images in our blog article in a way so that the search engine (Google, Yahoo, Bing, MSN, Yandex) would like them and add them to their search results.
Image optimization is a very important process for seo, without it you can not make your blog post SEO friendly nor get good traffic. So let us now try to explain one point to detail –
If you are a blogger who does not know how to make the image search engine friendly correctly, then you must follow this article till last line.
Post Related Image:
If you are a new blogger and do not have a good command on your graphics design, you can download any free image related to your blog post. But keep in mind that I have spoken about free images which are not copyrighted. This does not mean that you simply go to Google and search for an image and download it, then copyright act may applies to downloaded images.
If you have to download free images then you can use Pixabay, Canva, Pexels, FreePik. Because this website provides copyrighted free images. Or you can use it yourself by designing an image for your blog post or article from Adobe Photoshop software.
When you download an image from a website, its name is something like “07sdfdfv.jpeg”. Now if you use this image without a rename in post, then this image will not be SEO friendly. Similarly, when you design an image yourself, it also has to change the name.
Suppose if your post’s primary keyword is “image optimization” and your image is named “07sdfdfv.jpeg” then rename it to its name “image-optimization.jpeg”. If you want to rename the first image of the post, you can rename it from the title of use post like “Image-optimization-for-your-article-in-SEO-friendly-way.jpeg”.
The most noteworthy thing about this is that the name of the image like url is also to use dash (-) and add to the main keyword into image name of post is compulsory. If you want to rename an image of a screen shot, you have to add related name to that screen shot image, you can also use other related keyword.
Resizing the image is also part of image optimization. When you download an image, its size (height and width) can be very high, so its file size is too high, so you should not keep your image size above 750 x 400 pixels and not less than 650 x 300 pixels Keep it.
But remember that there is no need to resize images in the screenshot, only the first image in the post is to resize the use. If I talk about myself, I use the first image of 600×315 pixels in my blog article and do not resize the screen shot because they are already cropped.
Compress Image file size:
It is very important to compress any image because if the file size of the image is high. Then it will use your hosting space more and your loading speed of your article will also be worst. So if you want to compress your images from Photoshop or you can compress the image by using TinyJPG
online tool. Always try that the file size of your image is under 60 KB. The file size of any screenshot should always less 100 KB.
Add Image alt tag:
Now when you upload the image to your post. You can add your post title as an image alt tag for your first image, in which your main keyword is adding. If you add a screenshot to your post, then in alt tags, you should use the related keyword for your main keyword.
Important Note: – Do not add more images or screenshot to any post. Just add images that are required for Article. Otherwise the speed of the page will be slow. Always adding important screenshot and image is best.
Image Alt Attribute:
This is also a very good option to describe your images. The visitor will easily understands why the image has been used. Many bloggers do not use this option but I will recommend all bloggers to use Alt Attribute.
Optimize image slug:
Optimizing the URL of any image is very important for SEO. So always keep in mind that there is no question mark (?) added at the last of your image URL. If your image URL has at the end of the slug question mark add. Then immediately remove that question mark from the URL before publishing that image. Because this gives the problem of rendering your image to the search engine. You can read this image SEO tips for more information about Image Optimization.
To image optimization, always rename your image and keep its height and width around 750 × 400. Use compress to reduce the file size of image. Image Alt tag and Alt attribute use are very helpful for seo image optimization. And the most important is that the question mark (?) Should not be added to your image slug.
I hope now you have a good understanding of how to add an image to your blog post. If you have any confusion related to it then you can comment by asking me. If you like this Image Optimization SEO guide, do not forget to share it with your friends on social media. Thanks!