Image optimization for your article in SEO friendly way

Written by Vishal Singh
In this article we will tell you what is image optimization in seo friendly way and how to do image optimization for your article ? There are so many new bloggers they do not know how to make an image search engine friendly or they are not able to optimize their images properly, due to which neither their images comes in google search nor their post or article gets organic traffic. Therefore, in this SEO guide, we are going to explain step by step process to make an image as search engine friendly or optimize.

What is image optimization?

This is a process in which we make images of our blog posts search engine friendly. This means that we have to use our images in our blog article in a way so that the search engine (Google, Yahoo, Bing, MSN, Yandex) would like them and add them to their search results.

Image optimization has to follow the points given below –

  • Download Topic related Image or Do It Yourself.
  • Rename Image.
  • Resize Image
  • To reduce the weight of the image or compress it.
  • Use alt tag in the image.
  • Add Alt Attribute to Image.
  • Optimizing Image Slug or image url
Image optimization is a very important process for seo, without it you can not make your blog post SEO friendly nor get good traffic. So let us now try to explain one point to detail –

How to do  Image Optimization for  my Blog Post or Article ?

If you are a blogger who does not know how to make the image search engine friendly correctly, then you must follow this article till last line.

Post Related Image:

If you are a new blogger and do not have a good command on your graphics design, you can download any free image related to your blog post. But keep in mind that I have spoken about free images which are not copyrighted. This does not mean that you simply go to Google and search for an image and download it, then copyright act may applies to downloaded images.

If you have to download free images then you can use Pixabay, Canva, Pexels, FreePik. Because this website provides copyrighted free images. Or you can use it yourself by designing an image for your blog post or article from Adobe Photoshop software.

Rename Images:

When you download an image from a website, its name is something like “07sdfdfv.jpeg”. Now if you use this image without a rename in post, then this image will not be SEO friendly. Similarly, when you design an image yourself, it also has to change the name.

Suppose if your post’s primary keyword is “image optimization” and your image is named “07sdfdfv.jpeg” then rename it to its name “image-optimization.jpeg”. If you want to rename the first image of the post, you can rename it from the title of use post like “Image-optimization-for-your-article-in-SEO-friendly-way.jpeg”.

The most noteworthy thing about this is that the name of the image like url is also to use dash (-) and add to the main keyword into image name of post is compulsory. If you want to rename an image of a screen shot, you have to add related name to that screen shot image, you can also use other related keyword.

Resize Images:

Resizing the image is also part of image optimization. When you download an image, its size (height and width) can be very high, so its file size is too high, so you should not keep your image size above 750 x 400 pixels and not less than 650 x 300 pixels Keep it.

But remember that there is no need to resize images in the screenshot, only the first image in the post is to resize the use. If I talk about myself, I use the first image of 600×315 pixels in my blog article and do not resize the screen shot because they are already cropped.

Compress Image file size:

It is very important to compress any image because if the file size of the image is high. Then it will use your hosting space more and your loading speed of your article will also be worst. So if you want to compress your images from Photoshop or you can compress the image by using TinyJPG or TinyPNG online tool. Always try that the file size of your image is under 60 KB. The file size of any screenshot should always less 100 KB.

Add Image alt tag:

Now when you upload the image to your post. You can add your post title as an image alt tag for your first image, in which your main keyword is adding. If you add a screenshot to your post, then in alt tags, you should use the related keyword for your main keyword.

Important Note: – Do not add more images or screenshot to any post. Just add images that are required for Article. Otherwise the speed of the page will be slow. Always adding important screenshot and image is best.

Image Alt Attribute:

This is also a very good option to describe your images. The visitor will easily understands why the image has been used. Many bloggers do not use this option but I will recommend all bloggers to use Alt Attribute.

Optimize image slug:

Optimizing the URL of any image is very important for SEO. So always keep in mind that there is no question mark (?) added at the last of your image URL. If your image URL has at the end of the slug question mark add. Then immediately remove that question mark from the URL before publishing that image. Because this gives the problem of rendering your image to the search engine. You can read this image SEO tips for more information about Image Optimization.


To image optimization, always rename your image and keep its height and width around 750 × 400. Use compress to reduce the file size of image. Image Alt tag and Alt attribute use are very helpful for seo image optimization. And the most important is that the question mark (?) Should not be added to your image slug.
I hope now you have a good understanding of how to add an image to your blog post. If you have any confusion related to it then you can comment by asking me. If you like this Image Optimization SEO guide, do not forget to share it with your friends on social media. Thanks!

About the author

Vishal Singh

A tech lover by the mind and a passionate blogger by heart ❤️. Founder of HBJ MEDIA (A tech and Blogging blog). Life Motto: Attempt the impossible in order to improve your work.✌


  • Search engine optimization was created as a by-product resulting from the development, utilization and popularity of search engines. Without search engines, there is no SEO industry in its current form and format. As statistics on a yearly bases confirm, the majority of the targeted website traffic on the internet is generated directly or indirectly via search engines and a very high percentage of internet sales are directly linked to visitors coming from search engines looking for products and/or services. With the dominant role that search engines play on the internet and the fact that the success of search engines depend on the ability to provide accurate and reliable search results to its visitors, successful search engines tend to develop an informal relationship with the SEO industry. Whereby a certain amount of SEO work on websites tends to help search engines provide what its visitors are looking for which is top-notch search results. For this reason, sometimes search engines will provide SEO information and SEO recommendations to its visitors directly on the search engines. This helps the SEO industry tremendously by placing the industry in the forefront of the main people that are interested in organic (free) search results which are the search engine users looking for something specific and the website owners who want to be found in the search engine results.

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